BBBY Stock Reddit: What Investors Need to Know

Bed Bath & Beyond Inc. (BBBY) is a retailer that sells a range of home goods, such as bedding, bath products, kitchenware, furniture, and decor. The company operates over 1,000 stores in the US and Canada, as well as online platforms. BBBY has been struggling in recent years due to increased competition, declining sales, and high debt. In 2020, the company filed for Chapter 11 bankruptcy protection and announced a plan to restructure its business and emerge as a stronger and more profitable entity.

However, BBBY has also attracted the attention of a group of retail investors on Reddit, who believe that the stock is undervalued and has the potential to soar. These investors are part of a subreddit called r/BBBY, which has over 73,000 members as of August 2021. They share news, analysis, opinions, and memes about BBBY and its prospects. They also claim that BBBY is being manipulated by short sellers and hedge funds, who are betting against the company’s recovery. They aim to expose these bad actors and squeeze them out of their positions by buying and holding BBBY shares.

Why Reddit Investors Are Bullish on BBBY

Reddit investors have several reasons to be optimistic about BBBY’s future. Some of them are:

  • BBBY has a loyal customer base and a strong brand recognition. The company has been in business for over 50 years and has established itself as a leading retailer of home goods. Many customers trust BBBY for its quality products, wide selection, and excellent service.
  • BBBY has a new and experienced management team that is implementing a turnaround strategy. The company hired Mark Tritton as its CEO in 2019, who previously worked at Target and Nordstrom. Tritton has brought in new executives and revamped the company’s operations, merchandising, marketing, and digital capabilities. He has also launched new private-label brands, such as Simply Essential and Our Table, to attract younger and more diverse customers.
  • BBBY has improved its financial performance and outlook. The company has reported positive earnings and revenue growth in the past four quarters. It has also reduced its debt by over $1 billion and increased its cash flow by over $600 million in fiscal 2020. It expects to generate $8 billion to $8.2 billion in revenue and $500 million to $525 million in adjusted EBITDA in fiscal 2021.
  • BBBY has a high short interest and a low float. According to, BBBY had a short interest of 36.5% as of July 30, 2021. This means that over a third of the company’s shares available for trading are borrowed and sold by short sellers, who hope to profit from a decline in the stock price. However, this also creates an opportunity for a short squeeze, which occurs when short sellers are forced to buy back the shares at higher prices to cover their losses. This can drive up the stock price even further and benefit the long holders.

What Are the Risks and Challenges for BBBY

While Reddit investors are bullish on BBBY, they also face some risks and challenges. Some of them are:

  • BBBY operates in a highly competitive and dynamic industry. The company faces intense competition from other retailers, such as Amazon, Walmart, Target, Costco, Home Depot, Lowe’s, Wayfair, Kohl’s, Macy’s, and TJX Companies. These competitors offer similar or lower-priced products, faster delivery, better online platforms, and more loyal customers. BBBY also faces changing consumer preferences, tastes, trends, and behaviors that affect its demand.
  • BBBY is still undergoing a major transformation that requires time and resources. The company is still in the process of closing hundreds of underperforming stores, optimizing its supply chain, enhancing its omnichannel capabilities, launching new products and services, expanding its margins, and growing its market share. These initiatives involve significant costs, risks, uncertainties, and disruptions that could affect the company’s performance.
  • BBBY is subject to market volatility and speculation. The company’s stock price is influenced by various factors beyond its control, such as macroeconomic conditions, industry trends, investor sentiment, media coverage, analyst ratings, regulatory actions, legal issues, and trading activity. The stock price can also be affected by rumors, hype, manipulation

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button