Jimmy Butler and Binance: A $1 Billion Crypto Lawsuit

What is the lawsuit about?

Binance, the world’s largest cryptocurrency exchange, is facing a $1 billion class action lawsuit for allegedly promoting unregistered securities and paying celebrities and influencers to do the same. The lawsuit was filed on Friday, April 3, 2023, by two law firms that have previously sued other crypto exchanges for similar violations.

The lawsuit claims that Binance and its CEO, Changpeng Zhao, also known as CZ, partnered with several defendants to hype up various cryptocurrencies that were traded on Binance without complying with the securities laws and regulations of the United States. The defendants include content creators Ben Armstrong and Graham Stephan, Miami Heat player Jimmy Butler, and other unnamed influencers.

The plaintiffs are three investors who say they lost money from buying crypto that was endorsed by Binance and its affiliates. They are seeking $1 billion in damages and represent a potential class of millions of other investors who may have been harmed by Binance’s actions.

Why Jimmy Butler?

Jimmy Butler is one of the most prominent celebrities who has been associated with Binance. He is a five-time NBA All-Star and the star player of the Miami Heat. He signed a contract with Binance in December 2022 to become its brand ambassador and promote its products and services.

According to the lawsuit, Butler appeared in several advertisements for Binance on television and social media, where he encouraged people to sign up for Binance and buy crypto. He also wore Binance-branded apparel and accessories during games and interviews. The lawsuit alleges that Butler did not disclose that he was paid by Binance to promote its exchange and that he did not warn investors of the risks involved in buying crypto.

The lawsuit also claims that Butler promoted several cryptocurrencies that were traded on Binance as unregistered securities, such as Shiba Inu (SHIB), Wrapped Bitcoin (WBTC), Uniswap (UNI), and Decentraland (MANA). These cryptocurrencies are tokens that represent ownership or rights in underlying assets or platforms. The lawsuit argues that these tokens should have been registered with the Securities and Exchange Commission (SEC) before being offered to the public.

What are the implications?

The lawsuit against Binance and Jimmy Butler is one of the latest legal challenges facing the crypto industry. It follows a similar lawsuit filed by the Commodity Futures Trading Commission (CFTC) against Binance a week earlier, which accused the exchange of evading trading rules and regulations in the US.

The lawsuit also reflects the growing scrutiny and regulation of crypto influencers, who have been accused of misleading investors and manipulating the market. The SEC has issued several warnings and enforcement actions against celebrities and influencers who have endorsed crypto without proper disclosure or registration.

The lawsuit could have significant consequences for Binance, Jimmy Butler, and other defendants, as well as for the crypto market as a whole. If the plaintiffs succeed in their claims, they could potentially recover billions of dollars from Binance and its affiliates. They could also set a precedent for other lawsuits against crypto exchanges and influencers who have violated securities laws. Moreover, the lawsuit could affect the reputation and popularity of Binance and Jimmy Butler among their fans and customers.


Binance, Jimmy Butler, and other crypto influencers are facing a $1 billion class action lawsuit for allegedly promoting unregistered securities and deceiving investors. The lawsuit is part of a broader legal crackdown on the crypto industry by regulators and law firms. The lawsuit could have major implications for the future of crypto exchanges, influencers, and investors.

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